Field Notes

Hospitality marketing notes, from 18° to 20° North.

Direct booking tactics, locals program teardowns, email plays that actually book. What’s working at boutique hotels, restaurants, and vacation rentals across the USVI, Caribbean, and Riviera Maya.

How to Respond to Negative Reviews: Templates for Hotels & Restaurants

Hospitality owner learning how to respond to negative reviews on a laptop

A bad review lands and your stomach drops. Maybe it’s unfair, maybe it stings because it’s a little bit true. Either way, the question is the same: what do you actually type into that reply box? Knowing how to respond to negative reviews is one of those skills nobody teaches you when you open a […]

Restaurant Loyalty Program Ideas That Actually Bring Guests Back

Restaurant loyalty program ideas for bringing guests back

You already know the math, even if you have never written it down: the guest who comes back four times this year is worth a lot more than four strangers who each show up once. The trouble is getting people to come back on purpose. That is where restaurant loyalty program ideas earn their keep, […]